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لوسين | Lucine 🌙🦋
About the Project
The Lucine beauty and care project began with the ultimate challenge for any startup brand: how to elevate a simple, attractive logo into a comprehensive, highly credible visual system. I deeply developed the concept based on the brand's name and industry, blending the shape of a crescent moon—signifying the moonlight tied to the name "Lucine"—with a butterfly to express transformation, beauty, and renewal. The strategy focused on turning this concept into a flexible, real-world system that lives beyond the design file, seamlessly applied across print materials, official profiles, and social media templates to ensure a luxurious, cohesive customer experience at every touchpoint. 🌙🦋✨ Lucine — Beauty inspired by moonlight.
